It is not a nationalistic slogan, it is a country’s risk management. It is not protectionism within a global village. It is retaining strategic choices, to use when the turbulence hits.
In the common parlance, Quality and Brand value are freely interchangable words. But for those in the know, they are quite different. An unknown player, can deliver quality from day one. But it takes years of hard work in delivering quality, to build up the brand value. Large media budgets help buy brand recognition ratherContinue reading “Quality and Brand Value”